Little room for retail in the mall story
Source: The Financial Express It is not questions on establishing a brand presence in India or educating the Indian customerorascertainingthesizeof the Indian luxury market or understanding the mindset of the Indian customer that tops the list of challenges on a luxury company CEO's mind. Real estate and the availability of luxury retail space is what worries him the most. "Finding the right location is the most challenging task for us, says Andrea Per-rone, CEO, Brioni, of the exclusive menswear brand from Italy. His competitor, Paolo Canali, sales & marketing director, Canali agrees, "We are trying to find the requisite space for ourselves. It is akeytosales." Vittorio Missoni, chairman of Missoni points out that location of the store is key to a luxury purchase. "One cannot expect someone who purchase ahigh-end good, to tolerate a buying experience that is not as good. In luxury retailing, this experience is everything," he says, adding that develop-